Here to help you get viral engagement & build your brand with
Champion Influencers!”

Here to help you get viral engagement & build your brand with
Champion Influence!”

Experience from over
200 Launches…

Content

LaunchPreneur is dedicated to sharing strategies and tactics learned from 200+ viral, influencer and adoptive go-to-market campaigns. Our methodology can be applied from the Average Joe to the CEO.

We believe in sharing our knowledge and that money shouldn’t stand in the way of launching a great product. Our content is designed to inspire entrepreneurial and innovative thinking among management teams and entrepreneurs.

Our grassroots, adoptive and influencer-driven strategies are designed to help local businesses all the way to the boardrooms of the Fortune 500. Micro-certification courses are offered for executive track programs.

“Rick Schirmer makes it happen. He’s the real deal.”

— David Salyers
Vice President of Marketing
Chick-fil-A

Launch Services

Launch Services

“Rick’s a constant pioneer
in developing viral engagement strategies
that produce real results.”

— Marc Cohen
Vice President of Publicity (former)
Warner Bros.

Note From Rick

For over a decade, my expertise has been focused on building family and entertainment brands, and producing viral marketing campaigns.

On my journey, I’ve met so many normal people over the years that need expert help getting their business ventures started. But, they don’t know where to go or how to begin. There are so many amazing people with amazing ideas out there that only need a little guidance to Launch!

Many of the self proclaimed marketing, business and help “gurus” I’ve seen out there, charge a lot of money, yet have no real business experience.

I’ve been lucky to learn directly from amazing people like: Roy Disney, Jr., Michael Eisner, Bob Iger, John Lasseter and other great business minds.

LaunchPreneur’s mission is to mine the gold standard “best practices” from real leaders of industry … and transfer that knowledge and encouragement to the emerging entrepreneurs that need it.

Note From Rick

Our mission at LaunchPreneur is to apply and teach best practices that I’ve learned from over 200 viral engagement campaigns that help our clients generate authentic engagement with customers and targeted communities.

The 15 core principles of our Adoptive Go-to-Market Strategy adds a “pull” effect into any existing marketing campaign or engagement program.

Our first step is to evaluate a product and identify targeted psychographic and lifestyle communities that are going to naturally love the product.  We then put creative energy and brand strategy into helping that product be even more remarkable and loved by the communities we’re targeting.

Second, we identify the communities’ Champion-Influencers (growers and gatekeepers), other influencers (community tastemakers) and community followers though our channel mapping process, existing databases and big data sets (predictive & user behavior analytics).

Third, we create branded content for influencers to share with their communities.  We “fire bullets” and run A/B and split testing to refine messaging for optimal campaign and “share” performance.

Fourth, we “fire cannons” and share branded content that’s engaging and enriching and we equip champion-influencers with platform tools and triggers to making sharing trackable…and easy.

Lastly, we amplify natural engagement and viral sharing through retargeting and hyper-targeting influencers and end-users in community specific media channels.

I couldn’t be more passionate about what we do.  All of this leads to real people having digital and analog experiences they deeply value.  We helps our clients get sales, sure.  But more importantly we help them develop emotional connections to communities and customers that create lifelong fans. That is what I call — Champion Influence.

I didn’t learn how to do all of this on my own — I’ve learned from real experiences, clients and great mentors like Roy Disney, Michael Eisner, Bob Iger, David Salyers, John Lasseter, Frank Yablans and many more. I consider myself super blessed to be able help people rock.

Mentorship from Fortune Brand Leaders

“It’s amazing that Rick
openly tells others the secrets
that make his campaigns
so successful.”

— Rodney Bullard
Vice President of Public Affairs
Chick-fil-A

Learn Proven Formulas

“Rick is the man!
He’s the king of influencer marketing.
He does an amazing job!”

— Stephan Manpearl
Vice President of Marketing (former)
Paramount Studios
Professor of Film & TV Marketing
UCLA

Bio

Rick is currently fully dedicated to serving on the executive committee of Gloo, Inc.. Previously, he’s served as Founder/CEO of PartnersHub, President/CMO of DBA Worldwide, SVP/Partner of Motive Marketing and as a brand/launch executive at The Walt Disney Company where he began his career. He completed his master’s studies at Oxford and Pepperdine Universities (Global Enterprise Management and MBA in Marketing, respectively).

Bio

Rick is currently fully dedicated to serving on the executive committee of Gloo, Inc. Previously, he served as: Founder/CEO of PartnersHub, President/CMO of DBA Worldwide, SVP/Partner of Motive Marketing, and as a brand/launch executive at The Walt Disney Company where he began his career. He completed his master’s studies at Oxford and Pepperdine Universities (Global Enterprise Management and MBA in Marketing, respectively).

Rick Schirmer & Rachel McCord

Rick and his wife, Rachel McCord, share a passion for accelerating and launching dreams.

Rachel’s a celebrity model (featured by Vogue, Forbes, People, Glamour, TMZ . . .), author of Slay the Fame Game: How to Break into Hollywood & Social Media Without it Breaking YOU and Founder of popular millennial and Gen Z blog, TheMcCordList.com.

Rick & Rachel are headquartered in West Hollywood on the Sunset Strip.

Rick Schirmer & Rachel McCord

Rick and his wife, Rachel McCord, share a passion for accelerating and launching dreams.

Rachel’s a celebrity model (featured by Vogue, Forbes, People, Glamour, TMZ . . .), author of Slay the Fame Game: How to Break into Hollywood & Social Media Without it Breaking YOU and Founder of popular millennial and Gen Z blog, TheMcCordList.com.

Rick & Rachel are headquartered in West Hollywood on the Sunset Strip.