I help launch viral brands & create raving fans!

I help launch Viral Brands!

The Viral Brand Strategy
Behind 200+ Launches…

Do you have a Viral Brand?
Do your customers rave about your brand to their friends and community? Do you have a brand that’s so awesome, people don’t want to live without it?

Are your customers emotionally invested in your product? Are you spending less money on marketing because your fans are doing the job for you? Could you raise your prices and still keep your business booming?

Can you say your customers are truly “lifers”?

LaunchPreneur’s Viral Brand Strategy has been developed and refined by partnering with some of the world’s most beloved brands, in 200+ campaigns and programs.

Our 10 point strategy is a secret weapon for entrepreneurs and established brands.

“Rick Schirmer makes it happen.
He’s the real deal.”

— David Salyers
Vice President of Marketing
Chick-fil-A

IDENTIFY YOUR NICHE COMMUNITY

Identify the customer and lifestyle communities that will have an affinity to your product. Focus on psychographics (lifestyle, interests, passions) instead of demographics (geo, income, gender).

Influencer Campaigns

MAP THE ECOSYSTEM

Map the ecosystem of your targeted community. Why does the community exist? What common desires hold this community together? Who are the players that lead it? Who are the brands that serve it?

“Rick is a constant pioneer
in developing viral engagement strategies
that produce real results.”

— Marc Cohen
Vice President of Publicity (former)
Warner Bros.

IDENTIFY THE INFLUENCERS & CHAMPIONS

Identify your best customers and the champions and influencers of the community you’re serving. Create personas and connect with them to know their common desires and motivations.

“It’s amazing that Rick
openly tells others the strategies
that make his campaigns
so successful.”

— Rodney Bullard
Vice President of Public Affairs
Chick-fil-A

CREATE A REMARKABLE IDEA!

Create a “ReMarkable!” idea for the community that you’re serving.

re·mark·a·ble i·de·a
rəˈmärkəb(ə)l  /īˈdēə/
adjective
A remarkable idea is one that’s so awesome that people in the community naturally “remark” about it to their friends.

Major endorsements and influencer shares signal to the community that a brand is “safe” and valuable.

MAKE EVERYTHING SHARABLE

Make your product, your marketing and everything you do . . . sharable. People share things they are emotionally invested in, and they get invested in things that help their community grow.

“Rick is the ‘rock star’
of helping brands make emotional connections
which lead to lifelong, loyal fans.
To witness him in action is amazing
and something you don’t want to miss!”

— Jody Dreyer
SVP of Marketing (former)
The Walt Disney Studios
30 year Disney veteran, author, and adviser

SERVE THE CHAMPIONS

Community champions and influencers are the gatekeepers of their community. If you win them over, you’ll win everyone over. Serve them well, and they’ll bring their followers to the party.

GIVE THEM A TASTE

Test the waters with community influencers. Give them a “taste” of your product. Get their valuable feedback. If you get their buy-in, they’ll have a sense of co-creation and ownership to market your brand as their own.

Community champions catalyze engagement & give exponential velocity to social sharing.

MOBILIZE THE COMMUNITY

Engage 100’s of champions and influencers. Make a sustained commitment to serving them and their communities . . . and they will mobilize for you.

“Rick is the man! He’s the king of
influencer marketing.
He does an amazing job!”

— Stephan Manpearl
Vice President of Marketing (former)
Paramount Studios
Professor of Film & TV Marketing
UCLA

“Rick is the man!
He’s the king of influencer marketing.
He does an amazing job!”

— Stephan Manpearl
Vice President of Marketing (former)
Paramount Studios
Professor of Film & TV Marketing
UCLA

SCALE WITH A PLATFORM

Use Platform tools that give you superpowers to accelerate and scale engagement, across your targeted communities.

“Rick does a phenomenal job in bringing clarity and focus. He possesses a unique gift that empowers, inspires, and builds engagement, to help you capitalize on your ability to dream and execute.”

— Ron Tijerina
Co-Executive Director & Co Founder
The Ridge Project & TYRO

FUEL MOMENTUM

Put energy towards the things that are working, and drop the things that aren’t. Constantly iterate and come up with new ideas on how to best serve your targeted community.

Best Social Commerce Marketing Program

ABOUT RICK

Rick is a pioneer of viral and influencer marketing. He began his career at Disney/Pixar in their Corporate Alliance, Brand Strategy and Motion Picture Marketing groups. He left Disney to launch over 200 campaigns and viral brand programs, in over 12 countries, for other entertainment brands like: Universal Pictures, LionsGate, NBC, ABC, and consumer brands like: Chick-fil-A, Wal-Mart, Procter & Gamble, Whole Foods, Coca-Cola and more.

Rick completed his masters studies at Oxford University (Global Enterprise Management) and Pepperdine University (MBA).

ABOUT RICK

Rick is a pioneer of viral and influencer marketing. He began his career at Disney/Pixar in their Corporate Alliance, Brand Strategy and Motion Picture Marketing groups. He left Disney to launch over 200 campaigns and viral brand programs, in over 12 countries, for other entertainment brands like: Universal Pictures, LionsGate, NBC, ABC, and consumer brands like: Chick-fil-A, Wal-Mart, Procter & Gamble, Whole Foods, Coca-Cola and more.

Rick completed his masters studies at Oxford University (Global Enterprise Management) and Pepperdine University (MBA).

Viral Brand Programs

Rick Schirmer & Rachel McCord

Rick and his wife, Rachel McCord, share a passion for accelerating and launching dreams.

Rachel is a celebrity model (featured by Vogue, Forbes, People, Glamour, TMZ . . .), author of Slay the Fame Game: How to Break into Hollywood & Social Media Without it Breaking YOU and Founder of popular Millennial and Gen Z brand, The McCord List.

Rick & Rachel are headquartered in West Hollywood on the Sunset Strip.

Rick Schirmer & Rachel McCord

Rick and his wife, Rachel McCord, share a passion for accelerating and launching dreams.

Rachel is a celebrity model (featured by Vogue, Forbes, People, Glamour, TMZ . . .), author of Slay the Fame Game: How to Break into Hollywood & Social Media Without it Breaking YOU and Founder of popular Millennial and Gen Z brand, The McCord List.

Rick & Rachel are headquartered in West Hollywood on the Sunset Strip.

Book

Why Your Idea Won’t Will Launch, introduces readers to LaunchPreneur’s core philosophy. It’s designed to help readers believe that they can launch their idea. LaunchPreneur’s “Viral Brand Strategy Program,” teaches them how to do it.